Elevated fanwear. Not just for the suite.
Because game day style shouldn't be exclusive.

Game Day Society is built for the girls who care about the fit and the score.

ROOKIE SEASON COLLECTION

Our first drop.

A small batch of reworked jackets inspired by hockey culture, Edmonton roots, and off-duty athlete energy.

For the girls who show up for game day, just not in a jersey.

THE COLLECTION

The Coliseum Jacket

A nod to where it all started. Vintage-leaning, structured, and made for nights that matter.

The City of Champions Jacket

Confident, clean, and rooted in Edmonton identity. Built for the kind of game nights you don’t forget.

THE CURVE EDIT

A considered extension of Game Day Society.

Designed with inclusive sizing in mind — and just the beginning.

AVAILABILITY

Small batch. Limited runs.

We produce in limited quantities to keep each piece intentional.

Once it’s gone, it’s gone.

CUSTOM STUDIO

Game Day Society Custom Studio

Design your own. We’ll bring it to life.

Whether you start with one of our base pieces or bring your own jacket, each design is created with intention.

A one-of-a-kind piece for the fan who wants to stand out, a custom jacket for the most stylish mom at the rink, or something elevated for a WAG during playoff season — we’ve got you.

IMPORTANT

Please note: We do not create designs using team logos, player names, or likenesses without written permission from the respective ownership group.